Sales Operations Manager

  • Business Development
  • London, United Kingdom

Sales Operations Manager

Job description

Wefarm, the world’s largest farmer-to-farmer digital network, enables farmers to connect with each other and key partners over SMS to solve problems, share ideas, obtain vital products and services, and spread innovation, through utilising the latest machine learning technology.


Small-scale agriculture is the biggest industry on earth, with more than a billion farmers globally supplying 70% of the world's food and commodities, yet remaining digitally unconnected. Until Wefarm, no other had built a digital platform for these farmers to share their vital insights, without having to go online!


Since our launch in 2015 we have grown to serve 1.9 million farmers across the world, who share more than 30,000 Qs & As per day. Wefarm has recently secured $13 million in Series A funding from some of the world’s leading VCs, including True Ventures in Silicon Valley, and we are looking to add to a world-class team based across London, Nairobi, Kampala and Dar-es-Salaam.


Join us and be a part of our mission to build an ecosystem for global agriculture, with the farmer at the centre!


The role

We are looking for a Sales Operations Manager to support the implementation and roll-out of a data-driven approach to Wefarm’s business development function. You will be in charge of improving and reporting on key indicators of sales performance, and use those reports to help shape Wefarm’s partner optimization.

More specifically you will:

  • Work cross-functionally to establish and scale key sales performance indicators across markets
  • Develop reports & analysis of key data for sales team and senior management
  • Work with Marketplace teams to drive improvement of on the ground sales team and retailers in the Wefarm network through scalable analytics
  • Support a data-driven approach to drive Wefarm’s sales strategy
  • Work with Snr. Commercial Manager and other Senior Managers on financial modelling, sales target planning and forecasting
  • Lead on implementation of a new CRM (Salesforce) and Sales Tracking Process


  • Minimum of 2 years experience in a similar role
  • Proven track record of working with Salesforce
  • Strong analytical skills to be able to deliver data-driven, predictable revenue growth
  • Strong operational skills to drive efficiency
  • Background in consultancy or sales led industries
  • Excellent communication skills
  • Strong written and verbal communication skills in English
  • Autonomous, self-starter

Rewards package and remuneration

The total rewards package and remuneration will be based on experience and potential, but is highly competitive and will include share options. We believe in our team being not only the executors of Wefarm’s visions but the makers and owners of it!


As a global business, travel is essential to who we are, and will be a perk of the job. We also host an annual whole company get together (Wecamp), previously held in Kenya and Uganda. In addition, we have a generous pension package, flexible working environment (within reason of course!), and we value spending time together - boarding the weekly lunch train, sharing some drinks on a Friday and frequent social events throughout the year.


We will review applicants on an ongoing basis. Due to the high number of applicants we will, unfortunately, only be able to respond to shortlisted candidates.