UX Researcher

  • Product
  • Nairobi, Kenya

UX Researcher

Job description

About us

Wefarm, the world’s largest farmer-to-farmer digital network, enables farmers to connect with each other and key partners over SMS to solve problems, share ideas, obtain vital products and services, and spread innovation, through utilising the latest machine learning technology.


Small-scale agriculture is the biggest industry on earth, with more than a billion farmers globally supplying 70% of the world's food and commodities, yet remaining digitally unconnected. Until Wefarm, no other had built a digital platform for these farmers to share their vital insights, without having to go online!


Since our launch in 2015 we have grown to serve 1.9 million farmers across the world, who share more than 30,000 Qs & As per day. Wefarm has recently secured $13 million in Series A funding from some of the world’s leading VCs, including True Ventures in Silicon Valley, and we are looking to add to a world-class team based across London, Nairobi, Kampala and Dar-es-Salaam.


Join us and be a part of our mission to build an ecosystem for global agriculture, with the farmer at the centre!


The role

This role is based in Nairobi and will require 25% travel


We are looking for an empathetic and experienced UX Researcher to help us better understand the needs of our farmers and partners, both through conducting research for product development priorities and guiding our team members in independent research.


You will have the opportunity to run quick, iterative research, and transform insights into engaging outputs. You will work in an agile environment with cross-functional teams, and the research outputs you produce will be a critical input into our product development process, helping us achieve our mission of creating a global digital ecosystem for agriculture with the farmer at the centre.


Key responsibilities


  • Work closely with Product Managers, Product Designers, Engineers, and other parts of the business to generate hypotheses and plans for high-impact research that helps us better understand our existing and potential users
  • Conduct research and suggest the best approach and methods to capture the right insights that will help us develop our product and meet user needs
  • Plan and run qualitative studies, including field observations and interviews, and remote and in-person usability studies for existing and future products
  • Communicate research findings to inform business decisions through the best possible means
  • Collaborate closely with our analytics team members to make sure our qualitative insights are also enhanced by robust quantitative analysis whenever possible.

Job requirements

  • You’ve got hands-on experience with exploratory and evaluative qualitative research methods, appreciating their limitations and knowing how to apply them appropriately.
  • You've worked in a multidisciplinary team environment before, where you took an active role in research and made demonstrable impact on the direction of a product or service.
  • You can run user testing regardless of the setting. You should be comfortable in a lab as well as going into people's houses and farms for feedback, or setting up remote tests.
  • You appreciate robust research study design, but can also consider practical constraints and business goals – you understand what 'just enough research' means.
  • You’re a strong communicator and facilitator. You’re able to tell a story so your audience will want to listen

Rewards package and remuneration

The total rewards package and remuneration will be based on experience and potential, but is highly competitive and will include share options. We believe in our team being not only the executors of Wefarm’s visions but the makers and owners of it!


As a global business, travel is essential to who we are, and will be a perk of the job. We also host an annual whole company offsite (Wecamp), previously held in Uganda and the UK. In addition, we have a flexible working environment (within reason of course!), and we value spending time together with frequent social events throughout the year.

We will review applicants on an ongoing basis, unfortunately, we will only be able to respond to shortlisted candidates.