UX Researcher

  • Product
  • Remote job

UX Researcher

Job description

About us

Wefarm is the world’s largest platform connecting the small-scale farming community. Millions of farmers, retailers, and brands come together on Wefarm to grow their businesses.

Small-scale farming is one of the largest and most important industries in the world, with over one billion people globally involved in it. We’re working towards connecting this community so small-scale farmers can gain a better position in global agricultural supply chains. Some of the world’s leading VCs are backing us on this mission, including True Ventures in Silicon Valley.

Since our launch in 2015, our platform has facilitated the (free) exchange of over 18 million messages to share knowledge, generated over $5 million in marketplace sales, and sold nearly half a million products.

So far, we’ve partnered with 100+ brands to give our members fair prices on the quality products they are looking for.

Our next milestone is to have 100 million farmers benefiting from Wefarm. Join us and be part of our mission to build an ecosystem for global agriculture, with the farmer at the centre.



The Role

You operate in a cross functional team working closely with the product manager, product designer and software engineers. Writing a research plan and getting feedback from the team is always your first step. By involving the team in every step of the way and holding co-analysis sessions regularly, you keep the team involved and close to the member. You work on tight deadlines and find creative solutions for getting feedback from users in rural areas, so they can shape the product. You have experience in working in a startup environment and feel comfortable to attend the cross functional ceremonies. You push for user centric solutions, share your knowledge about our members to the cross functional team and the whole company.

Collaborate and contribute to product development by driving user feedback and research findings into future intentions of the product

  • Be part of cross functional teams to identify research problems and come up with research topics

  • Plan, write scripts, organise, conduct and analyze user research in full transparency in collaboration with the cross functional team

  • Use quantitative insights in planning the research and work closely with data analyst to get the most out of each study

  • Participate in all cross functional team meetings to transform the research results into actionable guidance



Provide opportunities for Wefarm team to connect with farmers through research in order to build empathy for the people we are developing for


  • Schedule and execute recurring research and share observed aha moments with different stakeholders through company wide platforms such as All Hands

  • Be very intentional about sharing insights to ensure that everybody in the company understand and can empathise with the users we are building products and processes for


Take ownership and collaborate with key teams members within the product team to develop and communicate the research findings and recommendations

  • Disseminate and advocate research findings through presentations (oral and written)

  • Help the teams utilize previous research for informed decision making

Job requirements

Rewards package and remuneration
Wefarm is a global business that believes in flexible working and shared ownership.
Every Wefarmer is a shareholder in the business; we are all the makers and owners of Wefarm’s vision. We also offer pension packages, extended healthcare, enhanced parental leave, personal coaching (with MoreHappi), learning allowance and study leave.
As a global business we believe that remote first is the future of work, and support our teams in creating the best setup for their personal situation; every Wefarmer gets the standard tech they need and a stipend to set up their home office & we offer flexible office solutions ​globally through Desana. Being remote first doesn’t mean we don’t spend time together though; we have regular global team events (virtual for now) and local meet ups (where possible), bi-weekly All Hands meeting to make sure everyone is up to date, and hope that our next annual WeCamp (global get together) will be in person again.

Equal Opportunity Statement
At Wefarm, we’re building a place where everyone belongs and can add value, regardless of their background - and our team is no different. We’re working hard to create a diverse and inclusive culture where we take inspiration from different experiences, backgrounds and ways of thinking. If you share our values and enthusiasm for connecting the world’s small-scale farmers, you may be a great fit for Wefarm.

We are a global remote-first team, this role will be required to be located within Kenya, due to in-person research requirements for this role.